Conversion rates are the most important metric for any eCommerce store owner. Ensuring a high percentage of users who visit your website convert or purchase is fundamental but often overlooked.
Making small changes to your product pages can have a massive impact on your conversion rate. We’ve partnered with Gurl to give you the low down on establishing high converting product pages.
“It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.”
Let’s get straight to it
Taking your business from a 1% to a 2% conversion rate will double your revenue. It’s that simple. From 2% to 4%, also doubles your revenue… You get it.
So many online retailers are so heavily focused on growing their traffic volumes when really their focus should be on fine tuning their website and in particular their product pages. By providing a smooth, clear, “easy to convert” experience you can easily grow your business instantly whilst not investing into driving more traffic. However, if you are looking for substantial growth, you should try out our conversion rate optimisation strategies and then drive more traffic. More users x higher conversion rate = win win win.
Wait? What are conversion rates?
Good question! Let’s take the scenario that you’re an online retailer / eCommerce store.
Your conversion rates sit within a funnel. Just like this…
Added to cart Conversion rate
Out of all your website visitors what percentage added to their cart?
Initiated Checkout Conversion rate
Out of all your website visitors what percentage started your checkout process?
Checkout Conversion rate
Out of all your website visitors what percentage finished your checkout process and purchased?
If you’re using Shopify, you can look at your conversion rates through your Shopify Dashboard > Analytics > Overview Dashboard > Select Date Period and scroll down to Online Store Conversion Rate
Each conversion rate metric is important and needs to be considered. Think about your conversion rates as a journey that all starts with adding to your cart…
So let’s start with increasing your add to cart conversion rates!
This article was brought to you through the help of Gurl.com.au – they’re a 100% female owned & operated Melbourne based Digital Agency and Shopify Partners specialising in helping online retailers grow their businesses.
Female Owned Official ID : #AU0005