Description
Kaasiḏa takes its name from the Persian/Hindi term ‘kashidakari,’ meaning embroidery. Kaasiḏa was born out of our deep love for Chikankari, a unique embroidery technique that was made popular in India between the 15 and 16th centuries. However, if some sources are to be believed, the early origins of Chikankari can be traced back to the 3rd century BC. For the last two centuries, Chikankari has been practised exclusively in the North Indian city of Lucknow – Founder Akanksha’s hometown.
Akanksha’s love for Chikankari accompanied her when she moved to Australia in 2016, leading to the inception of Kaasiḏa. As she delved deeper into the world of fashion and fabrics, Akanksha realised that Kaasiḏa would embody sustainability and ethics as much as it would showcase Chikankari.
Embodying art and mindfulness, Kaasiḏa strives to create timeless and unique hand-embroidered clothing pieces that are elegant, effortless, and enduring, reflecting its commitment to sustainability and ethics.
Recently, Kaasida was seen on Shark Tank, where it received funding from AI expert Dr Catriona Wallace.